Ticketing sites have boomed of late, though with that comes an increased haze of ticketing fees, subscriptions and hidden costs. Often, these ticketing fees are unreasonable which can make it hard to choose the best ticketing platform for your needs. Furthermore, the majority of ticketing platforms aim themselves at major labels and aspire to ticket events in stadiums, for obvious reasons.
So where do unsigned musicians and smaller events fit into this? The concept of paying £1 in ticketing fees for every £5 ticket sold is simply not logical, yet a figure that very much exists.
Here’s a short summary of some of the most popular ticketing sites and the fees they charge for differing ticket prices, ranked in order of fees:
|Ticketing platform||Ticket price|
Whichever way you look at it, iPlayGigs comes out on top as the ticketing platform with the lowest ticketing fees – in fact, iPlayGigs add nothing on top of the fee charged by the payment gateway (Stripe/Paypal etc). Furthermore, every event you add to iPlayGigs will subsequently be submitted to Time Out, Guardian Guide, The Times, Localworld, Press Association – so not only will you make more money per ticket as a result of the lower fees, but your event will be more visible across more publications that it would have been had you used another ticketing platform. For the unsigned musician who’d prefer to be writing music than wasting time on all those different event submission forms, that’s pretty cool right there!