Ticketing fees; which platform is best value?

iPlayGigs ticketing fees
Ticketing sites have boomed of late, though with that comes an increased haze of ticketing fees, subscriptions and hidden costs. Often, these ticketing fees are unreasonable which can make it hard to choose the best ticketing platform for your needs. Furthermore, the majority of ticketing platforms aim themselves at major labels and aspire to ticket events in stadiums, for obvious reasons. So where do unsigned musicians and smaller events fit into this? The concept of paying £1 in ticketing fees for every £5 ticket sold is simply not logical, yet a figure that very much exists. Here’s a short summary of some of the most popular ticketing sites and the fees they charge for differing ticket prices, ranked in order of fees:  
Ticketing platform Ticket price
£5 £10 £20 £100
iPlayGigs £0.30 £0.60 £1.20 £6.00
WeGotTickets £0.50 £1.00 £2.00 £8.00
Fatsoma £0.50 £1.00 £2.00 £10.00
Billetto £0.68 £0.90 £1.32 £4.68
Ticketlight £0.70 £1.00 £1.25 £5.00
Eventbrite Professional £0.72 £0.94 £1.39 £4.99
Skiddle £0.75 £1.25 £2.25 £10.25
Tickitbookit £0.75 £1.50 £3.00 £15.00
Eventbrite Essentials £0.82 £1.05 £1.49 £5.05
Tickettext £1.00 £1.00 £2.00 £10.00
  Whichever way you look at it, iPlayGigs comes out on top as the ticketing platform with the lowest ticketing fees – in fact, iPlayGigs add nothing on top of the fee charged by the payment gateway (Stripe/Paypal etc). Furthermore, every event you add to iPlayGigs will subsequently be submitted to Time Out, Guardian Guide, The Times, Localworld, Press Association – so not only will you make more money per ticket as a result of the lower fees, but your event will be more visible across more publications that it would have been had you used another ticketing platform. For the unsigned musician who’d prefer to be writing music than wasting time on all those different event submission forms, that’s pretty cool right there! Throw in iPlayGigs’ ticket bundling and “Pay What You Want” options and we reckon it’s an easy choice to make!    

Did somebody say “ticket bundles”??

Yes. Yes we did. It’s pretty simple really – we predominantly deal in e-tickets and downloads, so why not combine the two into one juicy product?

Sell tickets to your events and offer ticket buyers a free download of one of your early demos, some hi-res album artwork or a behind the scenes video. Or all three?! There’s no limit to how much you can bundle into one product – just click the bundle option on the ticket/product page and upload your finest.

Want even more jiggery pokery? Combine a ticket bundle with our pay what you want option to truly embrace dynamic ticketing!

Happy gigging y’all…

iPlayGigs now offers “Pay what you want” ticketing and merch…

Remember when Radiohead released In Rainbows and we were all astounded to learn that the only way to buy it was to go to a website, enter any amount that you so desired, then clicked “download”?! Well, we’ve now managed to integrate that same functionality to iPlayGigs!

On the one hand, you can do a Radiohead and sell your next single/album through iPlayGigs with “Pay what you want”, but on the other hand, and where we think it gets really interesting, how about ticketing your next event this way? Nobody wants to play their launch night to every so slightly fewer people than they’d hoped, because they’d got their ticket price wrong! In fact, on the contrary I think most would favour bums on seats over a few extra bucks in pockets.

You could even get totally awesome; couple our pay what you want functionality with our ticket bundle option and you could sell your next album through iPlayGigs combined with a launch night ticket, at the price your fans choose! Set a minimum price, if you want to avoid anyone completely freeloading or set a maximum price if, err, you don’t want to make too much.

It’s a simple check box in the add event/product form, though you can always strike us up if you want any more info.

Happy gigging y’all!